What You Can't Do On An Apple Watch Happens to be My Favorite Feature

One of the criticisms that I’ve heard about the watch is "there’s not much you can do with it." That point can be debated. But I think at the heart of this criticism is that, unlike iPhones and iPads, it’s difficult to use the Apple Watch to actively seek out and interact with information. Here’s the New York Times:

The lack of support from Facebook — and from other popular app makers like Snapchat and Google, which also have few if any apps for Apple Watch — underscores the skepticism that remains in the technology community about the wearable device. That puts the watch, Apple’s first new product since the iPad in 2010, in something of a Catch–22: The companies whose apps would most likely prompt more people to buy the device are waiting to see who is buying it and how they use it.

Personally, I find the lack of Facebook, Snapchat and most of Google’s apps on the Apple Watch fantastic. Our phones are with us all the time. No one want’s to miss that urgent call or message. But having these devices with us all the time means that any time we have a few extra seconds we can check email, browse the web, see what’s happening on Facebook, catch up on Twitter or any of a number of other things. Have 30 seconds in the checkout line, pull out the iPhone. That’s fine, but it’s also a little mind-numbing.

One of the things I love most about my Apple watch is that I can’t do these things. Instead, information comes through the Apple Watch (via a paired iPhone) to me. Once the notification settings are properly tweaked, only the most important messages, items truly worth of my attention, will come through. In the three months since I’ve had my Apple watch I’ve found I’m happy to leave my iPhone at my desk or in my purse rather than always carrying it in my pocket because I know if something important comes through, I’ll get a gentle tap on the wrist. I’m no longer that person who is out with friends and family and is constantly checking their phone rather than being in the moment.

The next version of the watchOS is coming out later this Fall and I’m excited to see what developers will do with new features including native apps and additional APIs. The Apple Watch will continue to evolve and grow as a product. But just keep in mind, not all applications are intended for a platform like the Apple Watch. After all, how much do you really want to interact with your watch?