When the Apple Watch was first announced I knew that I was going to buy one. As the product launch is almost upon us my excitement has only increased. Every day I think of ways to use an Apple Watch. So, my alarm is set for 2:50 a.m. Eastern time tomorrow morning and I plan on joining the fray and getting my pre-order in as early as possible.
However, I’ve changed my mind a number of times about the specific model Apple Watch I plan to purchase. Initially my plan was to buy the low-end Sport model watch for $349 and not spend much else. This is, after all, a first generation product. I personally think that the Apple Watch is still a little bulky (some of the early reviews agree) and that in the next year or two the watch will go through significant revisions, just as every new Apple product has. My thought was I didn’t want to spend too much money on a product that I would likely upgrade in a year or two. This was my strategy with the original iPad and it served me well.
After the pricing was announced I was having my traditional Sunday night dinner with my family and was performing my duties as family tech support updating my mom’s MacBook Pro after dinner. Mom sat next to me on the couch as I was running software updates an asked me to show her the Apple Watch. She had no intentions of buying one, but was curious about the product she had been hearing about in the media all week. I pulled up the Apple product page, told her a little about the watch and told her of my plans to buy the Aluminum Sport Watch with a white fluoroelastomer band.
“Really?” she asked in a tone which I knew was somewhat disapproving.
I went through my explanation. Discussed how this was a first generation product, the life cycle of Apple products and how functionality wise there was no difference between any of the models. I also explained that one of my intended uses for the watch was at the gym and this model was lightweight and designed for such a purpose.
At this point she took the computer away form me and started doing her own browsing. “I like this one,” she said pointing out one of the Edition models with the blue leather band. My mother has always had expensive taste, though when I explained to her the watch cost more than $15,000 she moved to a different category, asking questions occasionally. After a few minutes the definitive moment came.
“So do you want a sports watch you can wear at the gym or a piece of jewelry you can wear everywhere?”
She talked about my job as an attorney, wearing the Apple Watch to court paired with my daily uniform of a business suit and to more formal functions and explained that she didn’t think the Sports model would fit. She even took out one of my father’s wrist watches with a dull silver finish and compared it to one of her watches with a polished silver face and put the two side by side, “see, dressy and casual.” she said comparing the two. I knew I was done.
My mom is by no means a spendthrift, but she does have impeccable taste and when she buys something she buys quality. The family joke is you never take my mom with you when you’re shopping for a major purchase because she’ll add an extra $2000 to your bill. But the reality is, you always take her because she believes in buying the right thing.
So, I’ll be buying an Apple Watch tomorrow morning, not an Apple Watch Sport. I still plan on buying the base model with the black fluoroelastomer band for use at the gym, but I do plan on upgrading the band after purchase after I’ve had a chance to see them in person.