I just learned that my friend Jean MacDonald has gone on record as calling my pal David Sparks an I mobsters. (In the nicest possible way of course.) Jean gave a talk at the Release Notes conference about podcast sponsorship and how she found it to be a very effective advertising tool during her time at Smile. The video is now posted (about 30 minutes) and is now available on the Release Notes website.
If you’ve ever considered podcast advertising (and a lot of her points are applicable to advertising in general) it’s worth a watch.