Evernote recently announced changes to their pricing plans. From Chris O’Neill on the Evernote Blog:
Beginning today, the prices for our Plus and Premium tiers will change for new subscriptions, and access from Evernote Basic accounts will be limited to two devices. Current subscribers and Basic users who are using more than two devices will have some time to adjust before the changes take effect. If you are impacted, look for a message from us in the coming days.
The premium plan (the plan I’m currently subscribed to) now costs $70 a year (previously $45) while the plus plan is $35 a year. That’s a fairly significant price increase and given the other uncertainty around Evernote the past few years, I must admit for the first time, I’m seriously looking at other options including either dropping my plan down to the plus level or canceling the service all together.
I’ve been a loyal premium subscriber since 2008 and kept subscribing year after year because I found value in the service. In fact, I want Evernote to charge for their service because they’re a company I want to see succeed. (Sorry, but Basic tier users who are now complaining about losing features on a service they use for free aren’t getting much sympathy from me right now.)
However, as a long-time Premium user the problem for me, and for Evernote, is I’m just not sure I get $70 worth of value out of Evernote anymore. That’s money I could apply towards alternate services like DEVONthink (which is currently on sale 25% off), Dropbox Pro, Office 365, or any of a number of other alternatives. At $45 a year I was willing to pay for Evernote Premium. Today, I’m having second thoughts.
I understand the need for subscription pricing and sustainable revenue streams for App developers. But sometimes it feels like we’re being pecked to death by ducks. In a world where more Apps and services are switching to a subscription model, I find myself being more selective about which ones I renew year after year.
Evernote cites “building the Evernote of tomorrow” as one of the reasons for the price increase. The problem is, we as users really haven’t seen much of a change in their service. For example, using Evernote as a basic notetaker is still a fairly painful experience. Exporting and sharing documents from Evernote is not as easy as it should be. I’m all for innovation, but asking the users to pay for it before you deliver is going to be a tough sell.
What am I doing? I’m trying not to make any rash judgments. However, I am starting to slowly reduce my Evernote use and have an eye towards downgrading to the Plus plan while exploring other options.