MacPaw, makers of some of my favorite Mac Apps, have launched a new flat-fee App subscription service today called Setapp. as an alternative to the Mac App Store.
Setapp is essentially an App subscription service. Currently there are 61 popular macOS titles available to users of the service who pay a flat fee of $9.99 per month for unlimited access to all the apps. The apps come from a wide-range of categories including business, productivity and utilities.
Setapp is an interesting model. The advantage for software developers is similar to those for the Mac App Store. Setapp handles the marketing advertising, payment processing, App delivery, billing, licensing and the like. After MacPaw takes a 30% cut of customer subscription fees for running the store, developers are paid a percentage of the remaining revenue based on the price of their App and how often it is used by Setapp customers during the month.
Whether Setapp is a makes sense consumers will depend on the number and types of apps the customer is interested in and the price of the apps compared to buying them outright. One advantage is that a subscription service like Setapp allows consumers to sample a variety of different apps without a long-term commitment.
The developers of Setapp hope that it will become “the Netflix of Apps” and while the service currently only has 61 apps at launch MacPaw is hopeful to grow that number to over 300 as the service gains momentum.