Katie Floyd

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A Complete Guide to Email Signatures with Mailbutler

Email signatures are a must-have as they help leave a lasting impression for your business and personal brand. If you’ve just started with planning a new signature or you’ve never created one before, this post is perfect for you.

Think of your email signature as a business card

Your email signature represents you just like a physical business card would. The only difference is that it will be presented over and over again in emails: so make sure your signature is informative, easy to read and uncluttered.

Do: Include essential information such as name, organization, your position and at least one contact information (phone with an international prefix, fax, email). You can also include a closing sentence (e.g. Have a great day, Kind regards) before your signature.

Avoid: Unnecessary information such as personal quotes or additional pictures, or too many contact numbers that may confuse your recipients.

Matching your brand identity

If the signature is for a business or organization, it’s also important that the style is aligned with your brand identity. Try using the same accent colors as your brand logo.

Do: Include one or two accent colors that highlight your information, whilst using an easy-to-read main color.

Avoid: Try to avoid using too many flashy or bright colors. 

Include your social links

If your business is also active on social media, take advantage of your signature and include them as favicons or links. 

Do: Include a few favicons or links to your social media channels that are relevant.

Avoid: Including any social media channels that aren’t up to date even though they are live. Depending on the position or the organization, you might want to avoid including personal links (e.g. LinkedIn profile).

Mobile view and responsiveness

Emails are often being read on smartphones and tablets, so make sure to check how your signature might appear on a smaller screen or in a portrait view. A responsive email signature is crucial as it's much easier for your recipient to scroll down and access your contact information this way.

Create your customized signature with Mailbutler

Mailbutler’s signature feature offers 10 templates with beautiful designs to let you easily customize your information, social links and formalities like closing and disclaimer. They’re also responsive across devices!

Check out Mailbutler here to learn more about the great email tools that it offers, or click here for a free download.